(2017) 베트남 김치 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4 

1. 통계분석 기준 설정····································································································· 6 

2. 무역통계 종합분석······································································································· 7 

3. 품목통계 종합분석······································································································· 8

Ⅱ. 시장 트렌드·············································································································· 9 

1. 소비 트렌드······································································································· 11 

2. 제품 트렌드······································································································· 12 

3. 유통 트렌드······································································································· 13 

4. 정책 트렌드······································································································· 14

Ⅲ. 경쟁제품 현지조사····················································································· 15 

1. 경쟁제품 선정··································································································· 17 

2. 정량 분석·········································································································· 18 

3. 정성 분석·········································································································· 19 

4. 현지 방문 조사자료·························································································· 20

Ⅳ. 경쟁사 분석·································································································· 28 

1. 경쟁사 선정······································································································· 30 

2. 경쟁사별 현황 파악·························································································· 31

Ⅴ. 유통구조 현황······························································································ 34 

1. 추천 진출 경로································································································ 36 

2. 전문가 인터뷰··································································································· 39

Ⅵ. 유통업체 현황································································································40 

1. 주요 유통채널별 현황 및 프로모션 정보··························································42

 
Ⅶ. 인증 정보······································································································· 45 

1. 인증 취득정보··································································································· 47 

2. 제출서류············································································································ 48 

3. 전문가 인터뷰··································································································· 49

Ⅷ. 라벨링 정보·································································································· 50 

1. 라벨 표기사항··································································································· 52 

2. 라벨링 예시······································································································· 53

※ 참고 문헌········································································································· 54